50 years ago Abraham Maslow embedded himself in a Southern California tech factory to study its managers and culture. He kept copious notes and published his thoughts in 1962 in a sparsely-read tome called Eupsychian Management. The book was republished 37 years later, long after Maslow had passed, under the more accessible title, Maslow on Management. In it the great psychologist makes a distinction between the “doers” of the world and all those people who just talk, talk, talk.
After talking with various students and professors who “wanted to work with me” on self-actualization, I discovered that I was very suspicious of most of them and rather discouraging, tending to expect little from them. This is a consequence of long experience with multitudes of starry-eyed dilettantes – big talkers, great planners, tremendously enthusiastic – who came to nothing as soon as a little hard work is required.
We all know these types. I for one have to work hard to make sure there’s not one staring back at me each morning when I shave in front of the mirror. Someone recently told me I’m a great idea person. I think it was meant as a compliment, but my attention is piqued. I sure hope it’s not a euphemistic way of lopping me into that same category Maslow describes above.
Here’s Maslow’s technique from separating the talkers from the doers:
…I have tested people with these fancy aspirations simply by giving them a rather dull but important and worthwhile job to do. Nineteen out of twenty fail the test. I have learned not only to give this test but to brush them aside completely if they don’t pass it. I have preached to them about joining the “League of Responsible Citizens” and down with the free-loaders, hangers-on, mere talkers, the permanent passive students who study forever with no results. The test for any person is – that if you want to find out whether he’s an apple tree or not – Does He Bear Apples? Does He Bear Fruit? That’s the way you tell the difference between fruitfulness and sterility, between talkers and doers, between the people who change the world and the people who are helpless in it.
These are strong words from the father of Self-Actualization Theory. Here we assume Maslow must be this touchy-feely dude since his ideas are so often associated with kindness and making contributions to society. His views appear ironic even given that Maslow was first and foremost a thinker. I’ve never been quick to put theoretical psychologists into the “doer” category.
But he was also revolutionary. His bridge from talking to doing was constructed with rigorous testing, teaching, and writing. The hierarchy of needs thesis would have gone nowhere if he simply chatted with people about his novel concept. No, he had to go out and battle for respect in peer-reviewed journals. He had to promote it like crazy to earn acceptance and create his legacy. And his respect was not earned easily, nor did it come without wounds. It took years of grinding work that dilettantes are just not capable of.
What can we learn from Maslow’s view on doers versus talkers? My lesson is this: being an “idea person” brings little value to the world if you aren’t prepared to support the idea with all the grinding, thankless work it takes to fight through criticism and gain acceptance. This requires much more than brainstorming a few thoughts and patting yourself on the back because they feel so clever. The real value comes from transforming those thoughts from ideas to some kind of action. Even the tiniest action signals to the world that you’re serious, willing to work for your ideas, able to endure uncertainty, and not just another dilettante.